Keynote: Super-Fast, Social Media Videos
As a creative, social media moves fast. Really fast. Like, "whatever I was just going to post is already old news" fast. So when you need to reach your audience with eye-catching, engaging, extremely time-sensitive material, I've found many of the the older methods of animation and video production are simply too slow. What many don't realize, however, is that we already have everything we need pre-installed on our laptops to create perfect, bite-sized, animated, brand extensions with minimal time and cost.
PowerPoint and Keynote, usually relegated to boring, executive slide shows, have the ability to produce animated videos quickly enough to keep up with social media... and with enough visual impact to grab the most fickle of audiences and get them to take notice. Just add talent. Or lots of "star wipes."